Framer: Why Do We Use It?

We're always on the lookout for the best tools, and when it comes to web development, there are plenty to choose from. For us, Framer stands out above the rest. It’s a versatile platform that allows us to create beautiful, high-performing websites and it's only getting better as the developers add more features.

Speed to Launch

One of the biggest reasons we love Framer is its intuitive, design-orientated interface. If you're familiar with Figma, it is a tool primarily used to design websites. In the past, we would have to create a design in Figma, and then using that design, build the website in another tool.

Framer allows for design and development in one package, cutting down our speed to launch times significantly.

Freedom and Flexibility

Unlike some website builders that rely on pre-made templates and blocks, like Wix and Squarespace, Framer allows us to design from scratch. This means every website we create is completely unique, tailored to the specific needs and branding of each client.

Important to this flexibility is the ability to use custom code. If a project requires advanced functionality that Framer doesn't ship with, we can write custom code components, giving us the ability to build advanced features without sacrificing design control. This flexibility is crucial for delivering the kind of tailored solutions our clients need.

Easy Responsiveness

Framer excels when it comes to interactivity and responsiveness. So many people use their phones to browse the web these days, with many people no longer even owning a laptop or computer anymore. This means it is essential that websites work seamlessly across all screen sizes—there's nothing more frustrating than when a website doesn't work on a mobile screen.

With Framer, we can create websites that not only look great on every device but also include smooth transitions, animations, and interactive elements that enhance the user experience without sacrificing performance.

Performance

Speed is everything online. Slow websites frustrate users and often lead to high bounce rates. Framer’s optimisation features ensure that the websites we build load quickly and perform flawlessly. This is not only important for user experience but also plays a significant role in SEO, helping our clients rank higher in search results.

Easy Collaboration and Feedback

Framer's real-time collaboration tools are a game-changer for us. The platform allows us to work closely with clients throughout the design process, making it easy for them to provide feedback and see changes instantly. This means fewer back-and-forths and a more streamlined, transparent design process, ensuring that the final product meets (and hopefully exceeds) expectations.

Client Empowerment

As we've already said, one of the key benefits of Framer is its user-friendly interface. This isn't just important for us, but for our clients as well. After a website is built and handed over, clients can easily make updates themselves.

Many clients appreciate the ability to change content, add blog posts, or tweak images without needing in-depth coding knowledge. Framer offers a level of empowerment that’s ideal for business owners who want more control over their websites.

Conclusion

In the fast-paced world of web design, using a platform that balances creativity, functionality, and performance is essential. Framer allows us to quickly deliver websites that not only look stunning but also work flawlessly across all devices. With Framer, we can provide our clients with websites that are not only custom-tailored to their brand but also optimised for user experience and growth.